#TakeAnotherLook leaflet. Call for a new road safety campaign to reduce motorcyclist deaths

Over the five years up to 2022, motorcyclists accounted for 17% of all fatalities but less than 1% of traffic. In 2022, according to Scottish Government figures, 467 motorcyclists were killed or injured in road collisions. This represents 8% of all road casualties and a 2% rise from 2021.

Motorcyclists account for a disproportionate number of deaths on our roads.

If you ask Transport Scotland why this is the case, their default response is that it was the motorcyclist’s fault: there were no other vehicles involved; they executed a poor turn or manoeuvre; they were going too fast; they lost control. Ask any motorcyclist, or indeed the personal injury lawyers who handle the cases of the bereaved and the struggling families of those seriously injured, and this does not hold true.

So, where is Transport Scotland getting its data from to support such assertions? The causes of road traffic accidents are derived from data gathered by Police Scotland when attending accident sites. At a time of emergency and heightened emotions, data is rarely objective. It is opinion-based and subjective, and this should be a red flag for policymakers.

There’s a concept in computer science where flawed, poor-quality, or biased information input produces a similar output or result. That concept is garbage in, garbage out (GIGO). Transport Scotland has potentially been operating with GIGO data for years because some of the data provided to them, especially around causation, is subjective.

It was Mark Twain who said, “There are three kinds of lies: lies, damned lies and statistics.” Equally, Mr Twain also quipped that, “Facts are stubborn, but statistics are more pliable.” With that in mind, the perspective I have is very different to that of Transport Scotland.

Having analysed over 200 of our firm’s cases involving motorcycle casualties throughout the course of 2022 – 2023, we discovered that more than 70% of fatalities and injuries were caused by errors made by another driver involved in the collision. Granted, we are only seeing a proportion of the casualties, but the snapshot does support a worrying sign where motorcyclists are killed or seriously injured because of a driver’s failure to look for them or see them.

Something needs to be done to change the narrative around motorcyclists as a road user group. Because of this, we are supporting a road safety campaign initiated by three women who tragically lost their motorcycling partners on Scotland’s roads. Fostering a culture of mutual respect and tackling what we see as the number one cause of motorcyclist deaths, i.e., other road users, is long overdue. Together, we are now calling for all drivers to #TakeAnotherLook at junctions.

The aim of the #TakeAnotherLook campaign is to remind motorists that every time they get behind the wheel of a car, they assume control of a machine capable of causing harm to others. The Scottish Government has set a target of 30% fewer motorcyclists killed or seriously injured by 2030. However, this will not be achieved unless attitudes towards motorcyclists change. Simply put, motorcyclists are not killing themselves, they are being killed by other factors. Only by addressing those factors do we stand a chance of improving road safety for this vulnerable group.

#TakeAnotherLook is endorsed and supported by Motorcycle Law Scotland, the BMF (British Motorcyclists Federation), Motorcycle Action Group (MAG), IAM RoadSmart, Biker Down Scotland, Road Peace, and actor, Sam Heughan. You can support the campaign by visiting www.TakeAnotherLook.co.uk

Thomas Mitchell – Associate at Motorcycle Law Scotland

Related Articles

Going back to basics

Motorcycle Law News
May 1, 2024

Marketing Executive Euan goes back to basics as he begins his motorcycle journey.

Douglas Homan

Picking up the pieces after a motorcyclist fatality

Motorcycle Law News
April 2, 2024

With news of yet another motorcyclist fatality on Scotland’s roads, after the tragic shock of such an event, thoughts inevitably turn to the family of that motorcyclist.


Take Another Look and search for us

Motorcycle Law News
December 20, 2023

Take Another Look and search for us. Education is needed to prevent needless deaths.

Is it worth 5 minutes of your time?

A quick phone call allows us to ask you a few questions about what happened to you and determine whether we can help. 

This form collects your name and phone number so that we can contact you. Check out our Privacy Policy for more detail on how we store, process and protect your submitted data. If you choose not to consent, please use an alternative contact method shown on our Contact page.

Get in Touch